Friedkin and his star Al Pacino had both been around the thematic area of crime procedural and undercover work in The French Connection and Serpico respectively. Cruising came at the end of a decade of cinema which New Hollywood had rendered gritty and dangerous. The appeal of the story with an added controversial theme was enough to get this one done as yet another dark big city story.
This film cannot be discussed without mention of the protests around its production and release by New York's gay community whose concern was the effects of damaging stereotyping or worse that might embolden hate crime. With the bullshit of gayness as a lifestyle choice (as opposed to a natural state) embedded in mainstream culture, the concern held water. That the resulting film does not play on this outside of characters' attitudes is a triumph against the times of its conception. Cruising might be many things but it is not a gay bash.
While it might be tempting to view the sweaty, macho and emboldened scenes of the clublife as the last orgy before AIDS, I think it would be missing the point the same way that a film depicting the twin towers might suggest commerce when everything was free. To my mind the flaunting culture of the leather bars is more related to the past, to the obscurity of privileged societies and the supposed decadence of antiquity. The cop cosplay comes across as poignant in the light of scenes of corrupt cops (or just impostors) using their authority for sexual abuse. When Joe Spinell first appears as such a cop in a cruiser car and then, in civvies, in the clubs, Friedkin is extending what he's already started to do with the killers when he shows a number of very similar looking men as likely. This is a microculture as seen by a baffled observer.
Steve is so baffled that his haunted gaze into a mirror toward the end holds questions of his own sexuality and perhaps even culpability. This is why Cruising doesn't play at all like the serial killer movies that dominated crime cinema in the following decade; the deeper the cop goes the less clear the job becomes, the less cultural judgement he is permitted to use. The irresolution is not something that Silence of the Lambs and its copies could tolerate. If anything, Cruising more closely resembles the freaky ambiguity facing Deckard in Blade Runner than anything from exploitation cinema. Friedkin spent marathon hours removing a lot of verite footage from the film (forty minutes). Superficially, this was to evade a lethal X rating but it also improved the film by leanness.
Is the film itself sleazy? It is unavoidably the production of an outsider to the culture who is likely to add more than a dash of exotica but I think the scenes of domestic life around Steve's apartment, the crossdressing sex workers (who come across a lot less freaky than the cops who bail them up). If there is sleaze it gets closest in the depiction of potential psychopathy when the film switches viewpoints and invades the apartment of one of the suspects. Steve invades the apartment and goes through the letters written to the suspect's dead father which include some bizarre and troubling imagery (you want sleaze? I paused the rental VHS for five tape stressing minutes reading the text, back in the '90s!).
Al Pacino himself might have seemed poor casting but the authenticity of his awkwardness is right there on the screen. It serves him through the rising chill of his relationship with his girlfriend. Karen Allen adds a lot of definition to a role that might have been left superficial. When she plays with his costume it is both an affirmation of Steve's old normality and a creepy absorption of the iconography. If Cruising is a big budget exploitation movie it is a self-aware one. Of course, I'm writing all this from an Ikea ivory-look tower further away than even William Friedkin was from the culture the film depicts. My judgement for the defence must be read that way. But I can say that, on repeated views, Cruising is a story of self-estrangement delivered cold, a remote surgical procedure, but not a smirk.
Viewing notes: I watched my splendid Arrow Blu-Ray for this review. Cruising has not kept a high profile in Friedkin's output and things outside of The Exorcist or The French Connection are only really served by boutique labels. If you want it on physical media, you'll have to look overseas. Otherwise, it's on at least three streamers for rent or purchase.