Sunday, August 29, 2021

1971@50: COLD TURKEY

Big tobacco takes a risk for a better profile by challenging any town in America to give up smoking for thirty days. If they do it they get a very cool twenty-five million in 1971 dollars. If they don't, smoking wins. The pastor at the small town of Eagle Rock, Iowa leads the local campaign and his charismatic ways prevail but will everyone go the distance? The air force is also knocking on their door for a use of the town that will expand the community and bring the government contracts.

This enemble satire comes at the end of a decade packed with social revision and a newly feisty protest culture faced off against a digging-in conservatism. It's 1971 and everyone, right or left, smoked. Remove the gaspers and you have a community going through a kind of Lord of the Flies series of transformations, from cranky, to violent, to horny to anything else that was kept under control with the hit of nicotine. Things thicken up as the media gets its foot in the door and parodic versions of figures like Walter Cronkite appear. There's even a kind of representation of Richard Nixon. In the town itself the local radical right are given the jackbooted role of policing the abstinence as the packets and cartons fill the collection pen to be taken away forever. The young left leaners stage a kind of generalised protest for the sake of it and the new normal emerges as a kind of short-fused control is achieved. The pirze money is counted pre-hatch and everything starts tightening up again. This is the USA of the future as it looked in the past: no jet packs or ray guns, just amped up versions of everything already on the ground.

Norman Lear's only feature film was held up for two years post production and perhaps had more to say about the America or Woodstock and My Lai. The year after its release was Watergate and everything changed after that, even the movies. In this corridor of time you could not only still have the kind of Frank Capra poke set among the common folk but you could make it more grown up. Lear was a career tv writer and director with work on the Alf Garnett clone All in the Family at around this film's production time, and the bizarre Mary Hartman Mary Hartman from the mid '70s. He also worked pretty closely with the Parker and Stone team who gave us South Park. The gags of acceptable addiction are constant, the media circus has an almost psychedelic zing to it, the baring of the extremities of human good and evil are paraded with what starts to feel like pageantry. While it's kept to the better side of cute but just short of alienating earnestness, the control over this massive allegory is impressive and reliable. By the time the final image takes its place in the landscape we're allowed to feel a little crushed under our laughter.

While the writing and performance is consistently ensemble Dick Van Dyke at the centre of operations gives us a fallible good man. Careful to add some grown-up stress to his small town preacher he brings what might have the Jimmy Stewart role in the 1930s version he's also not above shoehorning this concept or sweeping this incorrigible character out of town for a "vacation", and is clearly interested in his church's brass promising a cushier position. Everyone is needy and greedy just like the whole nation clamouring to get out of the '60s. While he's in no danger of assassinating his musical comedy roles here he seems grateful to get the chance to expand on them.

From the Randy Newman theme song to the full page magazine cartoon image at the end this one works. Big cast satires weren't as much on the way out as heading for the change that the likes of Robert Altman would render. The Mad Mad Mad Mad .... World era could no longer squeeze American life after Manson. If you wanted your satire more sharply focused you hunted it down among things like Network, Smile or Shampoo which could get very tough; no one wanted to see Magic Town take another beating and the post Watergate nation was readier for the shadows of The Parallax View and the outright horror of The Exorcist. If Cold Turkey's machinations feel on the gentle side it's worth recalling any time you had to keep your cool when you felt like exploding. That's what's on screen here.


This is currently on available on Stan.

No comments:

Post a Comment